Competitive analysis of online reviews using exploratory text mining

Purpose – This paper explores the usefulness of analyzing text-based online reviews using text mining tools and visual analytics for SWOT Analysis, as applied to the hotel industry. These results can be used to develop competitive actions. Design – The text mining/visualization tool, ReviewMap, was used to transform an archive of reviews spanning multiple suppliers into a hierarchy of data of increasing dimensionality. Visual summaries at each level were integrated to propagate selections at one level throughout the rest of the hierarchy. These visual summaries identify features required for competition at a given level and features that currently discriminate amongst competitors. Methodology – The approach was exploratory, the objective of which was to determine if useable competitive intelligence could be found in a typical collection of online reviews for a set of competing hotels. A publically available collection of reviews was subjected to a set of text mining procedures and visual analyses in order to summarize the features and opinions expressed. Originality – Prior analyses of online reviews relied solely upon numeric “star” ratings. This study utilized text mining to uncover information within the written comments and applied the information in a SWOT Analysis of three competing hotels. Findings – In the set of reviews used in this paper, a common measure of analytical power almost doubled when text mining summaries of the written comments were used in combination with numeric ratings. Visual analytics revealed the dominant features for each hotel, the features required of all hotels competing at a given level, and the features that define specific positions within the competitive landscape. This analysis of strengths, weaknesses, opportunities and threats revealed several promising competitive actions for the hotels in the study

A Comparison of the Financial Characteristics of NAFTA and Latin American Manufacturing Firms

Comparing the financial characteristics of firms in different countries and different regions has been a popular research topic in finance. However, NAFTA and Latin American manufacturing firms have never been compared. In this paper, we undertake such a study with the MANOVA (Multivariate Analysis of Variance) method and with data drawn from the Research Insight/Global Vintage database in October 2015. Our findings indicate that NAFTA manufacturing firms have less liquidity risk, but more financial risk, compared with Latin American Manufacturing firms. NAFTA manufacturing firms have significantly higher returns on equity due to achieving higher returns on assets and using more financial leverage. Latin American manufacturing firms have more efficient inventory management. However, NAFTA manufacturing firms have more efficient accounts receivable management and total assets management

Acknowledgements

I thank Dr. Marvin Darter (Rider University) who, in addition to serving on my committee, has also been instrumental in my collegiate career from both sides of the podium. Thanks also to Dr. June Verner for her support and guidance throughout the program, including her invaluable service as my Committee Chairperson. Thanks also to Committee members Dr. Michael Atwood (Drexel), Dr. Scott Robertson (Drexel), and Dr. Lauren Eder (Rider University), for their direction and support. I consider a few other faculty members of Drexel and Rider as ‘honorary’ members of my Committee because of their guidance and support during my research, and the